Friday, May 24, 2013

Week 8 - Friday (EGT Consulting: Vehicle Market Executive Summary)



Republic of Korea is a very developed country. Starting a new business is easy and simple.  The country is open to global trade and investment and the rule of law is upheld. However, some corruption exist denting the foundation of Korean economy.
            Motor scooters, which is geared towards low-income countries, will have a little market potential in South Korea.  The luxury limousine will have some market potential, but a lot lower than that of the sedan. Thus, we strongly recommend the sedans, which will be best sold.
            The chosen product is most likely be shipped to Busan Port: the largest port in South Korea. Once the containers arrive in Busan, they will be distributed by Korea Railroad Corporation (Korail) using freight trains. Finally, the two main competitions are Hyundai Motor Company and the public transportations.

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